India’s smart TV shipments flat in 2025, larger screens and QLED gain share

India’s smart TV shipments remained broadly flat (year on year) in 2025 as a weak first half was offset by stronger GST led festive demand in the latter part of the year, with Q4 shipments growing 10 per cent on-year, a report said on Wednesday.

The report from Counterpoint Research said the television priced in Rs 40,000–Rs 50,000 band outperformed the broader market as consumers increasingly opted for better equipped televisions.

Larger screen sizes continued to gain share, with 43 inch models recording the highest shipments and models with screen sizes 55 inch and above driving growth.

Quantum Dot LED (QLED) shipments nearly doubled year on year in 2025 while MiniLED recorded the highest growth from a low base, the report further said.

QLED shipments expanded their presence across price tiers, driven by wider availability in key sizes such as 43” and 55” and stronger penetration in mid-range segments, the report noted. Meanwhile, MiniLED’s growth was partly due to its low base but it reflects brands efforts to scale up portfolios and position it as a more affordable alternative to OLED.

The research firm said that market’s H1 weakness stemmed from softened consumer sentiment leading to cautious discretionary spending, with consumers delaying upgrades due to the absence of strong promotional events.

"However, the market improved in H2, supported by festive offers, better financing schemes and improved affordability of larger-screen televisions, further aided by the GST rate cut on TVs with screen sizes 32 inch and above," the report said.